7 Mistakes Owners Make When Choosing an Estate Agent in Los Cristianos

1. Choosing an Agent Based on the Highest Valuation

It’s tempting to go with the agent who promises the highest price. Unfortunately, this is one of the fastest ways to not sell at all.

Overpricing leads to:

• Fewer serious enquiries
• Buyers assuming there’s “room to negotiate”
• The property becoming stale on portals

A good Tenerife estate agent will give you a realistic market valuation, supported by:

• Recent comparable sales
• Current buyer demand
• Pricing trends specific to Los Cristianos (not Tenerife in general)

The right price from the start often results in faster sales and stronger offers.

2. Using Too Many Agents at Once

Many owners believe listing with multiple agents increases exposure. In reality, it often does the opposite.

When a property appears:

• With different prices
• Different photos
• Different descriptions

Buyers lose confidence. It looks disorganized — or worse, distressed.

Professional agents prioritize properties they are trusted to represent properly. A focused strategy with one committed agent almost always delivers better results than being “everywhere but nowhere”.

3. Choosing an Agent without Local Los Cristianos Expertise

Not all Tenerife estate agents know Los Cristianos equally well.

Micro-location matters:

• Which streets sell faster
• Which buildings buyers ask for
• Which apartments appeal to holiday buyers vs residential buyers

An agent who truly specialises in Los Cristianos can:

• Match your apartment to the right buyer profile
• Highlight location-specific selling points
• Avoid wasted viewings

Local knowledge directly affects speed, price, and buyer quality.

4. Ignoring Marketing Quality (Photos, Video & Presentation)

Buyers decide whether to view a property in seconds.

Poor photos, dark interiors, or incomplete listings will:

• Reduce click-through rates
• Attract bargain hunters only
• Lower perceived value

Professional marketing should include:

• High-quality photography
• Clear floor layout explanations
• Accurate, compelling descriptions
• Strong online visibility in international markets

If your agent treats marketing as an afterthought, buyers will too.

5. Not Asking How the Agent Qualifies Buyers

Viewings don’t equal progress.

One of the most overlooked questions owners should ask is:
“How do you qualify your buyers before showing my apartment?”

A professional estate agent will:

• Check buyer budget and financing
• Understand buyer motivation and timeline
• Match property type to buyer intent

This protects your time and ensures viewings come from buyers who can actually proceed.

6. Choosing an Agent Who Doesn’t Communicate Clearly

Silence creates stress.

Owners often complain about:

• No feedback after viewings
• No updates for weeks
• Unclear next steps

A reliable estate agent should:

• Provide regular feedback
• Explain buyer reactions honestly
• Adjust strategy when needed

Clear communication isn’t a bonus — it’s essential to a smooth sale.

7. Not Understanding the Full Sales Process in Tenerife

Selling property in Tenerife involves more than finding a buyer.

Your agent should confidently guide you through:

• Reservation agreements
• Legal checks
• Timelines and documentation
• Completion and notary process

An experienced agent helps prevent delays, misunderstandings, and last-minute surprises — especially when dealing with international buyers.

The Right Agent Makes All the Difference

Los Cristianos is a strong market — but success depends on how your apartment is positioned, marketed, and managed.

The right estate agent will:

• Price realistically
• Market professionally
• Communicate clearly
• Protect your interests
• And ultimately, get your apartment sold

If you’re considering selling your apartment in Los Cristianos, taking the time to choose the right agent from the start can save you months of frustration — and thousands of euros.