Tenerife Fashion shown in Madrid

Article added 03/12/2007

The Fashion industry, which is promoted by the Tenerife Cabildo, presented their collections in Madrid for the upcoming spring season. The councillor for Island Economic Development, Trade and Employment, Efrain Medina, who attended the presentation, stated “the textile industry in Tenerife is in a situation of sustainable growth.� Journalists, photographers and stylists from over 350 media specialist both domestic and foreign, such as Cosmopolitan, Vogue, Marie Claire, Hello and Elle magazine, among others, saw firsthand the collections from pret-a-porter, Pi 3 14, Fascini di Pietra, Roselinde, Silver Point, Baronetti, Lasanfil, Ocean Canary, Marina Hernandez and Oh Soleil. One of the major benefits of this type of presentation is the potential purchasers, who can buy clothes and then market them in their outlets. Efrain Medina stressed that one of the main objectives of Tenerife Fashion is, "to reach various markets, because we have a highly competitive product." Currently, designer collections assigned to the group are marketed in more than 600 outlets. Tenerife Fashion is an initiative promoted by the town council which this year is celebrating its tenth anniversary. Its aim is to promote textile enterprises located on the island and enhance their productivities in industry, along with higher employment and export opportunities. Tenerife Fashion is a collective of 19 companies with 21 brands.

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